The item you're thinking about is "Drylok". See
www.drylock.com for more info. You can get it from any hardware store, Home Depot, Menards, Lowes, Ace Hardware, etc. It's about $16-$17 per gallon can.
Baking soda is a gread idea also!!! I had an old pot belly furnace and oil tank removed from my summer home a couple of months ago. The work men spilled some oil and it smelled the house up!!!!!! I cleaned it up with oil dry (for spills), and put 8 boxes of baking soda in the basement and came back home. When I returned the next month,
NO oil spell at all!!! I was really surprised. I told my self, that stuff really works!!!!! I had to laugh to myself!
Put baking soda in the litter box also. I buy Fresh Step with the new carbon stuff, but sometimes, it seems like it's not enough!!
I hope this helps!!
If opportunity doesn't knock,
build a door!!