I'm in the process of buying an electrical contractor and am thinking about eventually replacing the fleet with restored and mechanically updated 1947-1953 GMC pickups. (Think the truck in the Hidden Valley Ranch commercials) I did one for a previous business I owned and can have one built up for 1/3 the price of a new truck. They seem to me to be an opportunity to create a rolling billboard with the company name. Any opinions?

Suppose it would be a neat idea, but what about fuel costs? And what about the other guys driving them into the ground. The old trucks were nice but when they break it sometimes can be a hassle getting them parts.

I think that is a very cool idea. You will lose any benefit of claiming depreciation, though considering the initial cost of buying new, you will probably save money in the long run.

The running gear would be replaced with late model running gear from the Chevy P-30 delivery vans with the Cummins 4BT diesel. From what I have seen the bread vans get 25-30 mpg.

Any way you can separate yourself from the crowd makes good marketing sense. (Most times.. )